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Warner Bros. Discovery Renews Deal With 20-Year Merch Partner Bioworld Ahead of James Gunn’s ‘Superman’ (EXCLUSIVE)
Warner Bros. Discovery has re-upped its contract with Bioworld, the merchandise company it has partnered with for decades, ahead of Superman movie.
Discovery has re-upped its contract with Bioworld, the merchandise company it has partnered with for decades on tie-in products across IP, including the DC Universe, Harry Potter, and Looney Tunes. The new two-year deal, which covers apparel, headwear, cut-and-sew garments, backpacks, footwear, home products, and more sold throughout the U.S., U.K. and Canada, is being announced ahead of the release of James Gunn’s new “” movie. Since the start of 2024, Bioworld has shipped 7,500 unique products across 110 item types to more than 500 different retailers, including those in North America, the UK, and throughout Europe, per the company.
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