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Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials
As part of a new initiative known as “WBD Storyverse,” advertisers can gain access to use some of the company’s best-known characters, including those who appear in films and series such as “Elf,” “ Harry Potter,” “The Big Bang Theory,” “The Matrix,” “Family Matters” and “Friends.” NBC lured new ad deals from Volkswagen and Allstate, among others, by allowing the use of characters from famous “Saturday Night Live” sketches in special commercials tied to the long-running program’s 50th anniversary. It allowed Batman to be used in a widespread State Farm campaign that put the popular superhero in an action sequence alongside actor Jason Bateman, and granted consumer-products giant Unilever the ability to use characters from the 1989 film “When Harry Met Sally” in a recent Super Bowl commercial that also tapped the stars of that movie, Billy Crystal and Meg Ryan.
Or read this on Variety
