Get the latest gossip

Warner Bros. Discovery Plans New York Upfront Event for May 15


Warner Bros. Discovery plans to hold a physical upfront in New York City on May 15 amid an uncertain advertising market

Our groundbreaking technology provides standout, industry-leading opportunities to connect our clients with the tens of millions of valuable viewers who watch, stream and engage with our content daily, “ said Jon Steinlauf, Warner Bros. Discovery’s Chief U.S. Advertising Sales Officer in statement. Madison Avenue pulled hundreds of millions of dollars out of primetime TV and sent them to streaming venues in the industry’s recently completed “upfront” market, the latest sign that one of the media sector’s most stable mediums is in an era of severe flux. Paramount Global, once one of the biggest backers of upfront theatricality, chose last year to hold bespoke meetings with various media buying agencies, rather than putting up a spectacle in Carnegie Hall, which had been a signature tactic of its predecessor company, CBS Corp.

Get the Android app

Or read this on Variety

Read more on:

Photo of New York

New York

Related news:

News photo

Ruth Wilson looks chic in a velvet jumpsuit as she attends The Woman In The Wall series premiere in New York

News photo

Daniel Craig reunites with James Bond co-star Jeffery Wright and franchise producer Barbara Broccoli as they attend New York screening of American Fiction

News photo

Sam Smith Spotted Out Shopping in New York Amid Christian Cowan Breakup Rumors