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Warner Bros. Discovery Plans New York Upfront Event for May 15
Warner Bros. Discovery plans to hold a physical upfront in New York City on May 15 amid an uncertain advertising market
Our groundbreaking technology provides standout, industry-leading opportunities to connect our clients with the tens of millions of valuable viewers who watch, stream and engage with our content daily, “ said Jon Steinlauf, Warner Bros. Discovery’s Chief U.S. Advertising Sales Officer in statement. Madison Avenue pulled hundreds of millions of dollars out of primetime TV and sent them to streaming venues in the industry’s recently completed “upfront” market, the latest sign that one of the media sector’s most stable mediums is in an era of severe flux. Paramount Global, once one of the biggest backers of upfront theatricality, chose last year to hold bespoke meetings with various media buying agencies, rather than putting up a spectacle in Carnegie Hall, which had been a signature tactic of its predecessor company, CBS Corp.
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