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Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse
The initiative will see WBD work with brands to find ways to collaborate, along the lines of State Farm’s Batman campaign, Unilever’s When HUnilever’s When Harry Met Sally Hellmann’s commercial; and Wayfair’s A Christmas Story holiday spot. “By weaving the iconic State Farm brand assets and humor into the world of Gotham City, we created a campaign that broke through into pop culture in a massive way, delighting everyone from casual to the most die-hard of Batman fans.” Discovery allowed us to bring an iconic moment from When Harry Met Sally to the Big Game in a fresh, unmissable way,” said Esi Eggleston Bracey, Chief Growth and Marketing Officer, Unilever.
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