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Warner Bros. Discovery Launches Stealth Marketing Campaign Against NBA, Amazon
Warner Bros. Discovery hired the Edelman public relations firm to tap influencers and athletes to weigh against Amazon getting a package of NBA games
Discovery has hired Edelman, an independent public-relations firm, to wage a campaign that aims to cast aspersions on Amazon getting a $1.8 billion-per-year package of NBA rights that Warner believes should stay under its aegis. Barkley has indicated he plans to retire from “Inside the NBA” after next season, though he acknowledged to The Athletic that he is owned money from a contract with Warner and that he would consider taking jobs with rival media companies if he is not paid. Discovery in June named Robert Gibbs, a former spokesperson for the Obama White House, as its chief communications and public affairs officer.
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