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Warner Bros. Discovery Launches Global Division For Experiences, Theme Parks, Studio Tours, More
Warner Bros. Discovery announced a new global structure for the company’s worldwide studio tours, retail destinations, touring exhibitions, and all location-based experiences, called Warner Bros. Discovery Global Experiences.
“WBD has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more,” said Bruce Campbell, chief revenue and strategy officer. “Bringing these two teams together under one roof gives us an opportunity to leverage and coordinate the talent and resources across all of our experiential businesses to better delight our consumers through offering even more truly authentic and engaging in-person experiences and events in every market.” EVP, Worldwide Studio Tours & Retail, will continue in her role leading WBD’s owned and operated experiences including the award-winning Warner Bros.
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