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Warner Bros. Discovery Hires Canoe Ventures CEO David Porter as Head of Ad Sales Research
David Porter, an ad industry veteran and former Turner exec, is joining Warner Bros. Discovery as head of ad sales research, data and insights.
Porter reports to Jon Steinlauf, Warner Bros. Discovery’s chief of U.S. advertising sales, and will split his time between WBD’s New York City and Atlanta offices. He will lead overall strategy and execution for alternative currencies, advanced analytics, cross-platform measurement and insights, streaming and digital engagement, and data clean rooms. Additionally, Porter is tasked with the development of advanced tools and technology to let advertisers maximize their first-party data, optimize campaigns and measure impact across the WBD converged video platform.
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