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Warner Bros. Discovery Gets Jump On Upfront Season, Confirming May Presentation To Advertisers In New York
After a 2023 upfront season marred by the WGA strike, Warner Bros. Discovery is first out of the gate to declare a return engagement this spring at New York’s Theater at Madison Square Garden…
Last year’s NewFronts for digital and streaming buyers as well as the traditional TV upfronts(with arrivistes YouTube and Netflix) were significantly altered by the guild situation. Even without that backdrop in 2024, mounting an upfront is a complex undertaking for any seller given the rapid shifts in viewer habit and the delicate balancing act of traditional linear TV with streaming. Our groundbreaking technology provides standout, industry-leading opportunities to connect our clients with the tens of millions of valuable viewers who watch, stream and engage with our content daily, “ said Jon Steinlauf, Warner Bros. Discovery’s Chief U.S. Advertising Sales Officer, adding, “At this year’s Upfront presentation, we are incredibly excited to showcase our innovative advanced advertising solutions, as well as the Max streaming portfolio, which places brands alongside our award-winning series, films, live sports and breaking news.”
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