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Warner Bros. Discovery Considering Finalists for Ad-Sales Leadership Role


Warner Bros. Discovery is considering a small group of final candidates for its U.S. ad-sales leadership role

Discovery has evaluated “dozens” of potential candidates, according to a person familiar with the process, which is being managed by Bruce Campbell, the company’s chief revenue and strategy officer, with some insight being offered by Steinlauf. The corporations involved need Madison Avenue support to thrive, and the rise of streaming giants like Amazon, Netflix and YouTube has diverted millions of dollars that would in the past have gone directly to traditional players such as Warner, Paramount Global and Walt Disney, among others. In recent months, Fox, Nexstar, Warner, Paramount, NBCUniversal and Netflix have all parted ways or announced separations with some of their most experienced ad-sales executives — and in some cases unveiled new structures in a bid to streamline relationships with key media buyers and clients.

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