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Warner Bros. Discovery Chooses Internal Team to Lead Ad Sales
Warner Bros. Discovery named two internal executives, Ryan Gould and Bobby Voltaggio, to lead advertising sales and strategy
“We had a very strong pool of external applicants for this role, but given the rapidly evolving advertising market, we also recognized the need to fundamentally change how we service our clients and agency partners,” said Campbell, in a prepared statement. Earlier this week, Gould unveiled a new suite of sponsors tied to the third season of “The White Lotus, ” an HBO series that does not contain advertising when shown on the traditional premium cable service. Discovery CEO who has been known to insert himself into ad-sales negotiations, putting heavy pressure on the company’s staff to push clients for ad commitments and pricing that have in recent years been seen as overreaching.
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