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Warner Bros. Discovery Chief David Zaslav On How Sports Streaming Bundle With Disney And Fox Will Help Viewers: “You Won’t Be Thinking, ‘What Channel Is It On?'”
Warner Bros. Discovery CEO David Zaslav said a joint venture with Disney and Fox will increase the companies' reach and not add to cord-cutting woes.
The JV partners “have a very rich target” of 60 million-plus sports fans who are not in the pay-TV ecosystem, Zaslav said during WBD’s fourth-quarter earnings call. At another point in the call, the exec reiterated his belief that increased bundling of streaming services is inevitable, especially given the “confusing” state of the fragmented landscape. Asked about the outlook for it in light of the multi-company sports venture, JB Perrette, CEO and President of Global Streaming and Games, said the company would “have more to say in the coming months.
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