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Warner Bros. Discovery CEE Boss Says There’s A Streaming Cold War: “People Are Aligning, Figuring Out Who They Can Work With” – NEM Dubrovnik
Warner Bros. Discovery CEE Boss Says There's A Streaming Cold War: “People Are Aligning, Figuring Out Who They Can Work With” – NEM Dubrovnik
“If you think about the last four or five years and we’re talking from a global perspective, you can see that there was a de-aggregation of services with this perception that you could create a really niche product for different consumer groups, with heavy content investment,” he said. Asked whether the international markets will follow the U.S., with cooperation and alliances formed, Cooke said that was needed “otherwise you’re just into that spiral of spending more and more money on content and fighting with X amount of players,” but, he added, there are always challenges when huge companies align. He also addressed HBO Europe shuttering its scripted unit and said it “hasn’t had a massive negative impact” in terms of the subscriber count or profitability.
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