Get the latest gossip
Warner Bros. Discovery Bets Big on Homegrown Heroes for Indian Kids Market: ‘We’re Looking for Stories That Resonate Across South Asia’ (EXCLUSIVE)
Warner Bros. Discovery is significantly ramping up its kids entertainment offering in India.
A key aspect of Warner Bros. Discovery’s strategy involves extensive regionalization, with content now available in seven language feeds including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi and English. The company’s robust kids entertainment division operates as part of its broader South Asian strategy, which also includes factual content through Discovery+ and Discovery Channel, sports programming via Eurosport, and theatrical releases. Discovery CEO and president of global streaming and games JB Perrette told Variety recently, saying that the company is “evaluating different options” including licensing deals, various partnership constructs and the possibility of a direct-to-consumer Max launch.
Or read this on Variety
