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Warner Bros. Discovery APAC Bosses Talk Max Launch In Australia & Moving Into Originals When The Time Is Right
Warner Bros. Discovery's James Gibbons talked launching Max in APAC, 'The Last Of Us' and originals.
He also pointed out that there was already a strong fan base in Australia for WBD content, including the DC and Harry Potter franchises, alongside Friends and The Big Bang Theory. Gibbons added that it takes time to build an original slate properly and that the focus of Max for now is on the mix of international entertainment, although WBD wants to offer a “localized proposition” in the future. “Where we’ve had a licensing relationship previously, let’s say in Southeast Asia or Japan, people watch the popular shows, but when you put it all together in one place, the level of engagement around the Max service is, I would say, arguably greater than for the individual titles,” said Gibbons.
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