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Warner Bros Discovery Unveils “Superpower” Rooftop Olympics Hub & Plans For Immersive Coverage
The 2024 Paris games mark first Olympics outing for WBD Sports Europe, and Eurosport, since merger of Discovery and WarnerMedia into WBD in 2022
There are bespoke teams for 11 markets, also including Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and a multi-territory unit for Romania, Hungary, Czech Republic, Slovakia and Bulgaria. “OBS [the IOC’s in-house Olympics Broadcasting Services audiovisual unit] provides world class pictures of the competition, but we faced a real barrier, particularly in Beijing, in being able to access the athletes, to tell their story and share that moment, about them winning a personal best or a medal. In a separate online media briefing Andrew Georgiou, Warner Bros Discovery ‘s President of Sports in EMEA, said Discovery+ and Max provide “equally” good, “if not better,” value for Olympic Games coverage than Europe’s public broadcasters.
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