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Warner Aims to Match Amazon’s $1.8 Billion Per Year NBA Package in Sports-Rights Showdown
Warner Bros. Discovery will make a pitch to win the NBA package currently awarded to Amazon's Prime Video, though its effort faces broad skepticism
The media conglomerate on Monday indicated it plans to work to match the terms of a package of NBA games the league is poised to award to Amazon, a last-ditch effort by Warner CEO David Zaslav to retain the rights to professional basketball that have helped his company thrive for more than three decades. The new deals would make NBC a new sports powerhouse, flush with agreements with both the NBA and NFL that people familiar with terms of the pact would put top-flight basketball on its broadcast schedule twice a week as well as on its Peacock streaming service. The digital giant has developed so-called “alterna-casts” for its “Thursday Night Football” that feature NFL commentary from the improv troupe Dude Perfect, for example, as well as interactive stats and video packages that allow viewers to customize how they watch every contest.
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