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Want Double-Digit Streaming Growth? Look Outside the U.S.
In music mid-year revenue reports, streaming growth is fastest outside the U.S. in Japan, Brazil & more. Music companies & investors should take note.
Japan, Brazil, Italy, Germany and Spain each easily bested the 3.8% growth rate mustered by the U.S. in the first half of 2024, though they are far smaller markets. In Brazil, the ninth-largest market in 2023, streaming revenue improved 21.1% to 1.442 billion BRL ($284 million) in the first half of 2024, according to the country’s trade group, Pro-Música Brasil. Developing markets certainly have the potential to contribute to global growth, but many of the most populous countries — India, Indonesia, the Philippines — are relatively small and based more on advertising than high-value subscriptions.
Or read this on Billboard
