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Walt Disney World Hikes Annual Pass Prices
The Magic Kingdom has followed suit: Walt Disney World today announced pricing for its four-tier annual pass program, effective immediately.
Rising high were such fan favorites as the Dole Whip dessert, which has gone up 58%, and the Mickey Mouse-shaped ice cream bar, which has increased 63% in the past 10 years. Disney CEO Bob Iger has pledged $60 billion investment in the company’s parks, 70% of which will be put into new attractions and 30% of which will be for technology and maintenance to make the expansions happen. Michael Hundgen, Walt Disney World site portfolio executive, said earlier this year that the company’s Orlando resort is undergoing “probably the largest expansion ever.”
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