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Walt Disney Company, Coca-Cola, Mastercard Execs Among Variety’s Entertainment Advertising Leaders
In conjunction with Advertising Week, The Variety 10: Entertainment Advertising Leaders honors executives from Walt Disney, Coca-Cola, Mastercard and more.
Leaders in branding, marketing and advertising set to participate in Variety Studio interviews include television host and journalist Michael Strahan, actor and entrepreneur Terry Crews, Ford integrated services director Kelly Donahue, Meta global business group head Nicola Mendelsohn, Warner Bros. Before entering the tech sector, Hazelbaker worked as the national communications director for John McCain’s 2008 presidential bid and as press secretary for Michael Bloomberg’s 2009 New York City mayoral campaign. At Delta, some of Tillman’s most successful recent campaigns — including partnerships with other brands and destinations, plus a special lounge experience at South by Southwest complete with curated beverages — reflect an embrace of the emerging trend of consumers valuing experiential benefits rather than simply tangible products.
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