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Walmart Hopes Black Friday Shoppers Binge 10-Episode Ad Campaign That Emulates TV Favorites
Walmart has created a ten-part advertising series that it hopes will catch shoppers attention ahead of Black Friday
Walmart has tapped actors including Taye Diggs, Lisa Rinna, Ian Somerhalder, Anthony Ramos, Chad Michael Murray Jake Shane and Walton Goggins to take part in vignettes that are likely to remind viewers of video favorites such as “Bridgerton,” “Yellowstone,” “Friday Night Lights” or “Vampire Diaries.” The spots will appear in prominent areas on both Tik Tok and YouTube, says White, and Walmart has commissioned special out-of-home advertising in places like New York and Los Angeles that will look very similar to billboard and signs that tout the debut of a new TV program. “The holidays are a very big part of our business.” The weeks leading up to Black Friday have always been jammed with offers of deals and ad campaigns that seek to push shoppers to stores.
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