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Walmart Closes Deal For Smart TV Firm Vizio For $2.3B, Altering Streaming Ad Landscape – Update
Retail giant Walmart has acquired smart TV maker Vizio for $2.3 billion in a deal that will alter the streaming advertising landscape.
The deal allows Walmart to collect Vizio’s automatic content recognition data to bolster advertising and positions the retail giant to be a bigger force in the connected TV world. PREVIOUSLY, February 20: Retail giant Walmart is acquiring smart TV maker Vizio for $2.3 billion in a deal that will alter the streaming advertising landscape. “There is a lot to be excited about with this acquisition,” said Seth Dallaire, EVP and chief revenue officer, Walmart U.S. “We believe Vizio’s customer-centric operating system provides great viewing experiences at attractive price points.
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