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Walmart And Vizio Execs Tease Joint Ad Offering: “It’s Important That We Learn From Each Other”
In their first extensive public comments since Walmart acquired smart-TV maker Vizio for $2.3 billion, executives discussed a joint advertising offering.
“It’s important that we learn from one another,” said Seth Dallaire, EVP and Chief Growth Officer at Walmart, during Vizio’s NewFronts presentation to advertisers Tuesday in New York. While Dallaire and Vizio founder and CEO William Wang offered no specifics about the joint ad plan, they described its collaborative DNA. Several years ago, Wang oversaw an expansion of Vizio’s advertising efforts and the creation of brand-friendly environments like SmartCast and WatchFree, which have generated billions in revenue.
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