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Wait, Why Were There So Many Movies At The TV Upfronts This Year?


When Emma Stone, star of Disney’s Cruella and Searchlight’s Poor Things, introduced CEO Bob Iger at the company’s Upfronts presentation this week – the first time that the former TV chief had been on stage at the advertising rodeo in 30 years – it was clear that this is no longer just a TV event. […]

Stars such as Ryan Reynolds, Jamie Foxx, Cameron Diaz, Reese Witherspoon, Will Ferrell and Jake Gyllenhaal were all highly visible presences across the week to promote their recent and upcoming feature films. Similarly, Netflix made movie news with a sequel to classic Adam Sandler golf comedy Happy Gilmore, Keira Knightley starring in a feature adaptation of The Woman in Cabin 10 and a new film from Kathryn Bigelow. Yes, it was primarily there to promote series such as Grimsburg, Animal Control, The Floor, Rescue: Hi-Surf, Doc and Beat Shazam(with the first appearance from Jamie Foxx), as well as Tom Brady’s introduction to its sports team.

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