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Volkswagen Super Bowl Ad, Set To Neil Diamond’s ‘I Am… I Said’, Reminisces About ‘Herbie’ And Other Bends In Carmaker’s Long Pop-Culture Road
Volkswagen of America is extolling its 75-year run in the U.S. with a Super Bowl ad featuring "Herbie the Love Bug" and other pop-culture highlights.
Volkswagen of America is marking 75 years in the U.S. with a Super Bowl ad featuring Herbie the Love Bug and a swirl of other pop-culture highlights. That piece of Star Wars iconography is one of many pop-culture references that fly by as the commercial rolls from the German brand’s arrival on U.S. shores in 1949 to the rounded-rectangle VW Bus carrying surfers and hippies in the 1960s and ’70s to the electric-vehicle present day. A clip from The Simpsons features Bart and Lisa playing “Punch Buggy,” a back-seat game centered on spotting the VW Type 1 (which from inception became known as the Beetle or the Bug) on the road.
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