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VMAs Gains: Taylor Swift, Chappell Roan, Benson Boone & More Winning Artists Up in Streams

Big winners at the MTV Video Music Awards like Taylor Swift and Chappell Roan see gains for their hits and catalogs this week.

This week: VMAs winners and performers get a nice uptick in streams and sales, an outpouring of posthumous affection for Frankie Beverly results in huge gains in consumption for the Maze catalog, and Britney Spears fans have a very unusual day of celebration for one of her exes. The rising alt-pop star took home the award for best new artist, and also had perhaps the most highly anticipated (and later-buzzed-about) performance of the night, playing breakout hit “Good Luck, Babe!” in medieval armor, flanked by an array of dancing swordsmen. Meanwhile, Karol G lost the only award she was nominated for on the evening, but her delightful, high-energy performance of current Billboard Hot 100 top 40 hit “Si Antes Te Hubiera Conocido” connected enough with viewers for it to see a 25% streaming bump over that period (to 5.7 million) while also rising 164% in sales (to over 800).

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