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Vix Hits 50M Monthly Active Users As TelevisaUnivision Uses Streamlined Upfront To Reveal Ad-Supported Streaming Launch Date
At its upfront pitch to advertisers, TelevisaUnivision said flagship streaming service Vix now has 50 million monthly active users.
The Mexican-American Hispanic media giant turned HK Hall in New into “Casa Cultura,” a destination aimed at showcasing the specific audience served by the company’s roster of programming during this week’s upfronts in New York. “Cultural passion and pride runs deeply in our veins, and our content ecosystem ensures that no matter the genre or the screen, we are the destination for Hispanics,” Meyer said. Meyer was joined on stage by Latin superstar Shakira, who announced that her new single “Puntería” will be the official song of TelevisaUnivision’s coverage of the CONMEBOL Copa America 2024.
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