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Vietnam’s Beta Media, Japan’s Aeon Entertainment Strike $200m Deal For Cinemas, Production & Distribution In Vietnam
The two partners will jointly develop and operate more than 50 premium cinemas as well as engage in production and distribution activities in Vietnam.
Featuring Instagrammable design and selling tickets for $2, rather than the $4-5 pricing common in high-end multiplexes, the company grew revenues to $13M in 2023 – outperforming the market’s post-pandemic recovery. Beta will continue to operate its existing cinema chain as a separate brand aimed at mass market consumers. Other big players in the exhibition space include Korea’s CJ CGV and Lotte Entertainment and local companies Galaxy Cinema and BHD Star Cineplex.
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