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VideoAmp Stakes Claim As True Nielsen Alternative At Upfront Event For Ad Buyers And Sellers

VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a range of advertising stakeholders

Unlike most presentations this time of year, VideoAmp’s brought together a range of perspectives, convening one-on-one conversations onstage with a brand marketer, a media agency chief product officer and a network sales exec. Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. Nielsen has since overhauled its methods, adding more advanced viewing metrics in order to satisfy complaints from programmers and advertisers, who are in the throes of making the leap from linear broadcast to streaming.

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