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VideoAmp Adds Disney, Fox, Paramount to Planning Tool Using First-Party Streaming Data
Measurement upstart VideoAmp said it would offer a new planning tool that utilizes first party streaming data from Disney, Fox and Paramount
VideoAmp, one of several rivals to Nielsen that have emerged in recent years, unveiled VXPTM, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global to help advertisers understand how audiences are consuming content across various media platforms. “In pursuit of enabling precise, cross-platform planning for our rich and engaging content, this solution from VideoAmp will continue to expand the way we demonstrate performance and outcomes for advertisers across our inventory,” said Dana McGraw, senior vice president of data and measurement science at Disney, in a statement. “By leveraging insights rooted in identity and our clean room engagement with VideoAmp, we’re continuing to explore new ways we — and the wider industry — can plan and measure reach of audiences in streaming, with accuracy and precision.”
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