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Video Streaming Subscriptions Reach Record Levels in Southeast Asia, Representing Rebound – Report
Premium video streaming subscriptions reach record levels in Southeast Asia, representing a rebound after a difficult 2023, says a new report.
Data from consultancy firm Media Partners Asia and its AMPD research affiliate showed VOD usage at a barely changed 96.3 minutes in the five Southeast Asian countries studied (Singapore, Thailand, The Philippines, Indonesia and Malaysia). “Following a challenging period in 2023, the Southeast Asian premium VOD sector has demonstrated resilience and notable improvements since Q4 2023, a trend that has continued into Q1 2024,” said MPA MD Vivek Couto. Netflix retained its position as the category’s top earner, commanding 49% first quarter premium VOD subscription revenue in Southeast Asia, and 10 million subscribers.
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