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Video Games Like Minecraft Are Replacing Superheroes As Hollywood’s Dominant IP
Insiders say A Minecraft Movie’s surprise box-office success shows that “if you make the right movie based on a game, people will come.”
About two-thirds of the way through A Minecraft Movie, the $150 million live-action adaptation of Mojang Studios’ epochal video game, Jack Black and Jason Momoa’s gamers-in-a-strange-land characters find themselves in a boxing ring in a purported fight to the death. With Chicken Jockey’s sudden cultural ubiquity (among a sea of AMinecraft Movie memes such as “ 50 Steves in Times Square ”) plugging into an already cultishly devoted game fandom, the Warner Bros. kids’ comedy-thriller has become a surprise global blockbuster. According to Dana Nussbaum, Warner Bros. executive vice-president of worldwide marketing, and Christian Davin, its EVP of worldwide-marketing strategy, the studio operated outside of prescribed promotional norms to honor the game’s spirit of creativity.
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