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Video Games Are Surfing the Algorithm


New titles like Crush House and Content Warning gamify our ever-dwindling attention spans.

Amid so much artificiality around us — while writing this piece, a company announced an AI wearable “ friend ” that can comment on your day-to-day activities and conversations — there’s value in power fantasies where you can take the reins of a narrative directed to an audience, interrogating your actions in the process and, as a result, what you see every day. “Scroll through TikTok or YouTube and you’ll see straight-up public harassment sold as ‘pranks’ or ‘social experiments,’” game developer Harris Foster, who’s shared some of the funniestclips of Content Warning I’ve seen to date, says. With mechanics such as text-generated comments about the final recording from fake users to the pursuit of views as a means of game progression, there’s an inherent motivation to act out the role of a stereotypical content creator in the vain of a vlogger.

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