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Victoria Secret supermodel Elsa Hosk signs deal to be the face of new 'high end, vintage' festive collection with online fashion brand PrettyLittleThing
Elsa Hosk has signed a massive six-figure deal with online fashion brand PrettyLittleThing to launch her own festive collection.
Speaking exclusively to MailOnline in September, the Manchester entrepreneur, 36, said he was personally working to improve customer experience after a post he'd made this week on the brand's Instagram account had prompted a raft of negative comments. The post sparked both supportive and negative comments, with some praising the brand for taking action, while others suggested there were other reasons behind the high return rate, such as inconsistent sizing and low quality garments. The new signing comes after PLT founder Umar Kamani v owed to change the way the company works, after customers complained about 'poor sizing and poor quality'
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