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Victoria Beckham losses shrink as sales soar 50% at fashion brand

Revamp and expansion into leather and beauty helped ailing label head towards break even

Sales growth at Victoria Beckham Ltd comes after a revamp of the brand – including expanding into leather goods and beauty – since the private equity group NEO invested £30m in 2017 for an undisclosed but significant minority stake. Last year’s expansion into new product areas helped Beckham outperform many luxury goods brands, which have struggled as rising interest rates and China’s economic slowdown have taken their toll on the market. Victoria Beckham’s top selling items in 2023 included a gathered waist midi dress, worn by the queen of Spain and Kendall Jenner, which accounted for one in every 10 online sales in 2023 and remains a bestseller this year.

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