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Vice Signs Distribution Deal With ITV Studios
ITV Studios will add 2,000 hours of Vice content — including the 'Dark Side of the Ring' franchise - to its library
As the exclusive distributor of Vice’s library, ITV Studios is now overseeing distribution of both its scripted and non-scripted content, such as the “Dark Side of the Ring” franchise and “United Gangs of America.” ITV Studios’ recently launched the label Zoo 55, which it says will be “instrumental” in exploiting Vice’s catalogue and brands in both the digital space and FAST channels across social media as well as connected TV platforms. “We have been looking for a distribution partner that matches our creative ambition to work with us across our diverse and dynamic slate,” said Jamie Hall, co-president of Vice Studios. “With their flexible, creative deal-making, digital first thinking and scale, the exceptional team at ITV Studios led by Ruth Berry, will ensure our programmes gain greater global exposure.”
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