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Vice Media Launches Sports Arm; 50-Plus Hours Of Programming Includes Series On Top College Basketball Coaches Rick Pitino & John Calipari; Omaha Productions Among Initial Partners
Vice Media has launched a sports division, lining up more than 50 hours of programming and also shifting its Vice TV cable network to a sports-first approach.
Anchoring the network’s sports slate are the original series Pitino: Red Storm Rising and Calipari: Razor’s Edge, which center on two prominent and controversial college basketball coaches. Hailing Vice Media’s longtime signature of “authentic, differentiated, and compelling content,” CEO BruceDixon said the sports launch would provide a valuable new way to connect with audiences. Danny Gabai, Co-President of Vice Studios, said the company is eager to forge partnerships with “great talent to produce breakthrough sports content as we leverage our brand and history.”
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