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Viaplay Content Distribution Boss Talks Strategy, Fresh Sale of ‘End of Summer’ to Canal+’s Polar+ Ahead of MipTV (EXCLUSIVE)
Producers should not worry, says Viaplay Content Distribution boss Vanda Rapti who talks strategy and fresh sales prior to MipTV.
Swedish psycho thriller “End of Summer,” based on the eponymous best-selling crime novel by former police officer Anders de la Motte, has been snapped up by Canal+ Group’s channel Polar + for France and all its territories. “End of Summer” has proved a hot title for the sales arm of the Nordic streaming group, as 40 markets will now showcase it as part of curated slates available globally through Viaplay Select and traditional licencing. The series, which was originally due to launch via Viaplay’s own U.K.-based service, was recently sold to the BBC, following the Scandi streamer’s decision last year to exit from the U.K. – alongside the U.S. and the Baltics – in a major cost-cutting effort.
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