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VFX Studio Cinesite Launches Gen AI Research Unit (EXCLUSIVE)
VFX studio Cinesite launches TechX gen AI research unit
VFX studio Cinesite has launched TechX, an internal unit aimed at researching and developing applications of generative AI tech for content creation. “While we fully recognize the many open questions and challenges associated with generative AI technologies, Cinesite will proactively explore how these technologies can be harnessed to serve artists, developers and producers working in the VFX, animation and immersive industries,” said Michele Sciolette, CTO of the Cinesite group of VFX and animation studios. In combination with many other key R&D initiatives across our group, TechX represents a critical element in our AI strategy, ensuring our incredible artists have the best possible tools to continue delivering the exceptional work we are known for.
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