Get the latest gossip
VFX Leaders Weigh Potential of Forming a Global Trade Association and Gauge Impact of AI on the Workforce
VFX leaders weigh potential of forming a global trade association and gauge impact of AI on the workforce, during Germany's FMX conference.
Ross was direct as he shared his views on the potential of forming a global trade association (a subject that isn’t a new one but has been back on the minds of many in today’s volatile business climate and in the wake of the collapse of Technicolor), as well as the “elephant in the room,” AI, during a panel at the FMX(Film & Media Exchange) confab, which wrapped this weekend in Stuttgart, Germany. “One of the problems that I saw with the people running the VFX companies is fear sort of stopped them from going to the clients and saying, ‘we’re mad as hell and we’re not gonna to take it anymore.’ So I thought a trade association, if we signed up most of the majors, could provide the ability to be able to have leverage” in changing what many view as a broken business model. … And to go from 80 to 85 it takes, you know, 300 [people] and 300 graphics cards, and every step of the way just becomes incrementally harder.” Li predicted opportunities, “but I think that will only enhance those in this industry who truly have a great deal of creativity, artistry and a very special eye.”
Or read this on Variety
