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Verve: The Culture Shift That Led To CEO Bill Weinstein’s Ouster
Deadline looks at the culture shift that occurred at Verve, leading to CEO Bill Weinstein's ouster.
In a surprisingly pointed wording, the agency noted that “Since [Weinstein’s] departure Monday, we have let go of a few additional employees whose visions do not align with the culture and the future of Verve.” Verve declined comment for this story. Weinstein allegedly made important decisions, including promising internal promotions, without his partners knowledge, and created at least one hidden booking in the agency accounting system, according to sources. For the approaches that reached a conversation stage, I hear Weinstein, taking a page out of the Endeavor playbook in orchestrating the merger with the larger WMA, asked to run the combined entity despite Verve being the smaller company in the potential matchup.
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