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VENU Founder JW Roth On Building the Future of Premium Concerts: ‘I Have to Be Hands-On On Crazy Concepts’
VENU founder JW Roth is planning to build the future of premium concerts across the country with his new string of amphitheatres and other venues.
But despite lacking a professional background in entertainment or hospitality, the lifelong music fan and concertgoer got to thinking: What if the historically spartan amphitheater experience was more similar to his spacious, relaxed backyard? During shows, concertgoers enjoy such posh amenities as elevated food and beverage options, temperature-regulating artificial turf for general admission and, for some, 132 luxury firepit suites — inspired by Roth’s backyard. Those suites aren’t just the best places to watch a show at Ford — available for purchase at a smooth $250,000 — they’re core to Roth’s “fractional ownership” model, which he compares to how The Ritz-Carlton sells timeshares.
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