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Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers
Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, presented by Deloitte.
Darren Abbott, chief brand officer for Hallmark, offered the argument that marketers should move away from placing a heavy emphasis on demographics when trying to reach an audience. Gayle Troberman, executive marketing advisor at iHeartMedia, spoke with moderator China Widener, vice chair and U.S. technology, media and telecommunications industry leader at Deloitte, about understanding today’s consumers. Allison Levin, president, advertising and partnerships at NBCUniversal, and Dorit Kemsley, reality star on “The Real Housewives of Beverly Hills,” discussed the success of Bravoverse and engaging with fans through BravoCon.
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