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Variety’s Entertainment and Technology Summit Highlights Industry Shifts: Podcasting, AI and the Future of Storytelling
The 2024 Entertainment and Technology Summit brought in thought leaders from across the globe to talk about genertive AI, streaming and the future of storytelling.
Additional conversations included discussions surrounding the growth of generative AI and how thought leaders across the globe are harnessing its power (now that the genie is out of the bottle); the creators of some of this year’s most compelling marketing campaigns explained what it takes to stand out amidst the noise and much more. The numbers are compelling, said Lauri Metrose, SVP of global communications at Expedia Group: About 80% of people are inspired by social media to book their travel and 70% of consumers trust influencer recommendations. The group discussed the potential for fans to go from watching a live NFL football game to Tom Cruise jumping out of a plane in his “Top Gun: Maverick” or “Mission Impossible” films.
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