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Variety’s ‘Actors on Actors’ Season 21 Makes Franchise History With Nearly 200 Million Social Video Views
Variety's 'Actors on Actors' Season 21 earned nearly 200 million social views, making franchise history.
Variety ’s social media team, led by editor Rachel Seo with coordinator Julia MacCary, posted over 650 static images and videos to X, TikTok, Instagram and Facebook as part of the series rollout. This season featured memorable conversations between Kieran Culkin and Colman Domingo, whose witty repartee sparked much online discourse about morning routines and astrology; Ariana Grande and Paul Mescal, who came together for a buzzy breakdown on the “Glicked” phenomenon; and Angelina Jolie and Cynthia Erivo, who went deep in their discussion of their singing lead turns in “Wicked” and “Maria.” Conversations were moderated by Setoodeh, editor-at-large Kate Aurthur, reporter Selome Hailu and chief correspondent Daniel D’Addario.
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