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Variety’s 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like ‘Oppenheimer’
Variety’s 2024 Entertainment Marketing Summit to examine industry trends, successful campaigns like 'Oppenheimer' and 'Barbie.'
“We are seeing consumers turn to Reddit communities for real, unfiltered advice on what to buy from people who are actively discussing their experiences in- depth for no other reason than because they are passionate about the topic,” says Young. “So, as the decline in traditional influencer models continues, we will see a rise in the need for plat- forms like Reddit to deliver quality, vetted recommendations.” Marian Lee, CMO of Netflix, who will speak at the “President Keynote Roundtable,” suggests that future increases in viewership will likely come from audiences seeking international content.
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