Get the latest gossip

Variety’s 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like ‘Oppenheimer’


Variety’s 2024 Entertainment Marketing Summit to examine industry trends, successful campaigns like 'Oppenheimer' and 'Barbie.'

“We are seeing consumers turn to Reddit communities for real, unfiltered advice on what to buy from people who are actively discussing their experiences in- depth for no other reason than because they are passionate about the topic,” says Young. “So, as the decline in traditional influencer models continues, we will see a rise in the need for plat- forms like Reddit to deliver quality, vetted recommendations.” Marian Lee, CMO of Netflix, who will speak at the “President Keynote Roundtable,” suggests that future increases in viewership will likely come from audiences seeking international content.

Get the Android app

Or read this on Variety

Read more on:

Photo of Oppenheimer

Oppenheimer

Related news:

News photo

ALISON BOSHOFF: Robert Downey Jr's got his Oscar - now the Oppenheimer actor aims to conquer the stage... but will he stick to his lines?

News photo

Robert Downey Jr. Likens His Role in ‘Oppenheimer’ to ‘Picking Fly Sh*t Out of Pepper’

News photo

Emily Blunt Joins Ryan Gosling In ‘SNL’ Monologue To Break Up With ‘Barbie’s Ken & ‘Oppenheimer’s Kitty