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Variety VIP+ and Amazon Ads Release ‘Entertainment Everywhere’ Special Report
A guide to worldwide and regional trends in the subscription video market, presented by Amazon Ads.
In an effort to quantify how streaming has impacted the way audiences around the globe are served by different forms of media, Variety Intelligence Platform has collaborated with Amazon Ads on the special report “ Entertainment Everywhere.” With entertainment that fills screens big and small — from film, TV and livestreaming to audiocentric media across music and podcasts — the rise of streaming has helped transform content distribution on a global scale. Many consumers, especially younger adult audiences, have voiced their desire for entertainment, media and storytelling that prioritize authenticity and convey realistic stories that reflect different cultures.
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