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Variety Racks Up Over 138 Million Views in Record-Breaking 2024 Oscars Social Video Traffic
With over 138 million views across platforms, Variety reached its strongest Oscars social media performance day on record.
Fashion clips featuring “Barbie” star Margot Robbie and “Oppenheimer” power couple Christopher Nolan and Emma Thomas also played well to Variety’s combined social media audience of over 12 million followers. Variety’s head of video Nicholas Stango, director of video production Ethan Bellows and producer-editors Mark Hayes, Gaia Robinson and Mitch Saavedra facilitated on-the-ground logistics and real-time clipping, ensuring speedy content delivery and publishing. This success wraps up another whirlwind of an awards season, with Variety cover stars Nolan and Thomas, Kris Bowers (“The Last Repair Shop”) and Billie Eilish (“Barbie”) all winning Oscars.
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