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Variety Entertainment Summit at CES: Deep Dives on the Evolution of Streaming, AI, Advertising and More
From AI to webtoons to streaming innovations, the Variety Entertainment Summit at CES ran the gamut of hot topics driving the media and content biz.
Angela Russo-Otstot, chief creative officer of the Russo brothers’ AGBO content company, home of Amazon Prime Video’s “The Citadel,” pointed to revolutionary tools that are vastly expanding and streamlining virtual production capabilities. “One of the exciting things for the creative community is [for gen AI] to sound like us, to have a real diversity of voices.” For example, she said, an AI-enabled Fox Sports app might be able to understand and provide a snappy answer to a query such as: “Give me five facts for why Jaden Daniels is going to take the Washington Commanders all the way.” Mike O’Donnell, chief revenue and strategic growth officer for Vizio, the streaming platform recently acquired by Walmart, echoed Bakhtiar’s observations in terms of the importance of innovation to maintain steady and repeat viewership
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